Suggested practice

Note: All images are set to a print resolution of 300 pixels/inch for both x and y coordinates.

For web use:

Web pages normally ignore the print resolution and will simply display the image pixels. When complex images are resized to small dimensions there will be a loss of detail and images can appear fuzzy. To get the best resolution possible we recommend the following procedure:

  1. Decide on the required image size in pixels. For example, let’s assume we want to use the primary horizontal logo and require a vertical size of 100 pixels.
  2. Now, resize the master image to 3 times this size. IE: We end up with an image of size 535 x 300 px.
  3. Insert this image in the required place in the web page.
  4. Now, specify that the image should be shown at one third of it’s actual size:
    • In WordPress:
      • Click on the image and then on the Edit icon.
      • Under Display Settings – Size, select Custom Size. It should show the current image size, ie: 535 x 300. Change the vertical dimension to 100. The horizontal dimension will scale automatically to 178, ie: keeping the aspect ratio constant.
      • Click on Update to return to the page. The image should now be the correct size on the page.
      • Preview the page. You should now have a reasonably good quality small version of the logo.
      • Using your browser controls, view the page at increased zoom factors. You should see the image quality improve as you zoom all the way up to 300%.

Sample thumbnails

100px – 200px – 300px












2018 LogosHorizontaljpgpngVerticaljpgpng
Full colour2598x14572598x14571658x18651658x1865
Full colour, suitable for MS Word letterhead and documents
3 in = 75 mm width
Full colour
(no payline)
B&W reverse2596x14562596x14561651x18651651x1865
Two tone2598x14572598x14571651x18651651x1865
Let's Talk About Cancer1761x18671761x1867--

Test link 2598×1457-363kB